Application of Strategic Loss in the Corona virus Crisis

Document Type : Research Paper

Authors

1 . Ph.D Student, , Faculty of Human Science, Management Science, Islamic Azad University, Najafabad Branch, Najafabad,, Iran.

2 Assistant Professor, Department of Management, Najafabad Branch, Islamic Azad University, Najafabad, Iran,

Abstract

In the event of an epidemic crisis, such as the outbreak of the Covid 19 virus, the widespread consequences of the virus rapid spread in the fields of political, social, economical, health and medical will require governments, organizations and managers to make various strategic decisions. These crises cause many problems.Therefore, in the present study, a new method of strategic decision making called "strategic loss" has been introduced and also its applications have been explained. The present research method is analytical description of the estimation type and also is a qualitative study that examining the literature of the subject with the method of thematic analysis. In addition, the different applications of this decision-making method are expressed. In addition, the strategies used to achieve the strategic loss have been investigated. The results show that the strategic loss decision-making method is used to take advantage of opportunities and pass with minimal damage from crises accompanied by multiple uncertainties. Finally, "heroic flexibility" is introduced as one of the examples of this decision-making method.

Keywords

Main Subjects


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