Strategic Studies of public policy

Strategic Studies of public policy

Economic diplomacy and national branding in the foreign policy of the 13th government

Document Type : Research Paper

Author
Mitra Rahnejat
Assistant Professor, Department of law and politics, Allameh Tabatabai University, Tehran, Iran
10.22034/sspp.2024.714635
Abstract
Considering the importance of the national brand, all countries try to strengthen the understanding of the people of other countries about their national brand by using various tools. Their most important tool is economic diplomacy, which helps governments consciously improve the ability and well-being of their citizens in the form of bilateral or multilateral relations at various regional and international levels through national branding.
This article wants to answer this question: What is the position of national branding in the economic-commercial diplomacy of the 13th government of Iran? An attempt has been made to answer the question by using archival-documentary sources in a descriptive-analytical way. The 13th government by adopting principles such as supporting national production and trying to facilitate the process of marketing regional and international goods, resolving tension with neighbors and strengthening neighborhood policy and strengthening bilateral relations with Asian powers such as Russia and China made national branding the main goal of Iran's economic-commercial diplomacy in 2021-2024.
Keywords
national branding
economic-commercial diplomacy
13th government of Iran

Subjects

Refrences
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Strategic Studies of public policy
Volume 14, Issue 50
Special issue looking at the foreign policy of the 13th government
Spring 2024
Pages 104-123