Futures Studies using environmental scanning techniques

Document Type : preface

Authors

1 Associate Professor, Health Care Management, Medical Institute for Futures Studies in Health Sciences

2 PhD Student in Health Policy, University of Medical Sciences, Tehran,

Abstract

21st century Faced with the huge flow century of competition in national and international markets, lifestyle changes, the emergence of new issues in the field of social and political and also incidence environmental issues .That all these, forcing organizations to sensitive in contrast the world of turbulent, complex and threatening their environment and show a remarkable response. More than any other time, organizations must prepare system to anticipate emerging issues also active and effective response to these issues. Also handling of innovation, need to learn more and faster of the nature of the current environment and the future in front. Among the various techniques to accomplish these purpose. Environmental scanning techniques can be cited. Environmental scanning Provide context expression capabilities of the organization and opportunities, resources, interactions and other conditions and the areas of survival and innovation for the organization. According to opinion of some experts, environmental scanning is main issue for senior executives in many today, s organizations. Golas of environmental scanning system generally includes targets for follow-up events and scientific, technical, economic, social and political trends that these are important for organizations to determine the opportunities and threats that each of these bring to trends the organization

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